Boost your Business

By printing123 - December 12th, 2012, 18:33, Category: General

Even though we are moving more towards a digital society, business cards are still a very important business tool. Whilst we are able to swap details using our smart phones, most people still like to rely on business cards.

Business cards are about more than just conveying your contact details. The design and quality of your business cards speak volumes about your business. Your business cards are an extension of your brand and can be used to differentiate your business from that of your competitors.

A Good Business Card

A good business card needs to convey a lot of information in a clear and efficient manner but must, at the same time, be a great representative of your brand. A good design will not only look unique and stand out from all the others but it will also look professional and polished. Space is also important on the card – people may want to make notes on it. 

Considering all of this, and the relatively small size of the card, it is no small task to create a great business card. Fortunately, card printing technology has come a long way.

Getting it Right

There are plenty of programs that allow you to create your own design and assist you in printing your own cards. For a really professional finish, however, having a professional printing Brisbane company is the way to go. Having cards professionally printed is really not that much more expensive than doing it yourself and you get the benefit of professional advice in respect of layout and design.

Why it is Important

Your business card is a lasting reminder of your business and can create just as much of an impression as your overall appearance. Many times, a new contact will only have your business card as a reminder of you – this is especially true of networking events. 

People may make snap judgements based on the business card you present. If yours looks as though it was printed hastily or on the cheap, they may think that you are not serious about your business. They are more likely than not to toss aside any cards that strike them as unprofessional.

Review your Design

It is a good investment to have a professional assist you in the design and layout of your card. You will often find that you can have the cards designed and printed by the same company. You will need to discuss the branding issues and your expectations with them.

You do need to ensure that your business card fits in with your overall branding – do this by tying in your brand colours and brand logo. All your stationary should tie in together and this starts with the design of your business cards.

Take the time and make the effort to present a professional business card and you will reap the rewards later. Click here for further information.

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The Marketing Edge

By printing123 - November 13th, 2012, 23:52, Category: General

When it comes to marketing, nothing quite beats the printed page for impact. Although there is definitely a trend towards advertising online, no marketing campaign can be run solely over the internet. Point of sale hand-outs and pamphlets are still a great way to advertise a business. There are several other paper-based marketing materials that are also available. 

The Importance of Paper-Based Marketing Tools

Everything from your business cards, client gifts of calendars, amongst others, make a statement about your business brand. That is why it is imperative to use a professional
printing Brisbane company. Going the cheap and nasty route will create a less than favourable impression on potential clients. TJ's Eprint makes use of high quality supplies and technical expertise to create the best available product. 

The advantage of paper-based communication is that people can easily keep the details on hand. Let’s face it, people don’t want to do more work than they really have to – if they can pick up a piece of paper with your contact details on it, they will prefer that to having to look up your details on the internet. 

Business Cards

Business cards are an integral part of your marketing programme. Nothing says 'amateur' at a networking event more than not having any business cards to exchange with your peers. You need to leave your
business card printing to an expert. TJ's Eprint will help you to design and print the perfect business cards so that you can create a really professional impression. 

Larger Formats

You don’t need to stick to the same old boring posters to advertise anymore – you can look to canvas printing, laminated pictures, banners, etc. Let TJ's Eprint advise you on whether or not your marketing material would translate well into one of the larger formats. 

It is important to set out a proper marketing plan and follow it properly. Make sure that the plans both on and offline complement one another. This is imperative if you want to create a strong brand identity. Remember that your clients are likely to visit your website as well and different marketing campaigns on both will cause confusion. 

It is also important to set some goals when it comes to your marketing campaign. You need to review whether or not the different campaigns that you have run are successful. A good way to check the effectiveness of a marketing campaign is to advertise some sort of special offer. Make it contingent on a specific code and then assign various codes to different means of advertising. 

When the special offers are taken up, you will be able to assign the codes to the right marketing campaign and you will discover which campaign was the most effective. An effective marketing campaign takes some effort to set up but it will be well worth it in the end. Contact TJ's ePrint and receive expert advice regarding your advertising needs.

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Bumper Stickers for Marketing Success

By printing123 - October 17th, 2012, 19:45, Category: General

In today’s highly competitive business environment, setting your brand apart from that of your competitors is the way to ensure success. Building your brand means promoting your business in such a way that your brand becomes familiar and has positive associations for people. There are a lot of ways to build your brand – but most entail keeping your business in the public eye. One great way to accomplish this is by printing customised bumper stickers.

Branding through Reinforcement

It takes a fair amount of repetition for your brand image to sink into your client’s psyche. Your campaign needs to revolve around making your brand more visible. Every time your client sees your brand, you have an opportunity to reinforce it positively.

Effectively marketing your product or business requires repetition. Potential customers need to see something several times before it "sinks in". A business must create a campaign that improves the visibility of your service and product. Every time you put your business or product before the public you have the opportunity to sell yourself.

Computer marketing is not necessarily the most effective – most internet security programmes can easily block pop-up ads and people tend to ignore most other ads. Internet advertising may also not be as targeted as you need it to be – these ads gets hits from all over the world. Internet marketing is important but should never be the only form you rely on.

Having custom bumper stickers printed is quite an effective marketing tool – it’s cost-effective, quick and relatively simple. The stickers stay in place on the cars for a good while and, because cars or on the move a lot, you’ll get good marketing mileage out of them. It is important that your stickers are designed to match up with any other marketing material to reinforce your brand image.

Sticker Design

When determining what design to use, the company’s logo and colours are merely the starting point. More important is to first decide what the stickers will be used for. Will they be mailed out, handed out, etc. Not only do you want people to have your sticker, you want them to be used. If stickers are being handed out, ideally people should want to take some home for friends and family.

Generally speaking, car bumper stickers may end up on a number of different places other than cars – lunchboxes, desks, etc. The popularity of the sticker will depend on its design – consider your target market when designing a sticker. Design something that appeals to your target market to achieve success. For example, a very funny pun on the sticker or a really awesome design will ensure that people will want to share it with others.

With the advanced printing Brisbane that is available today, you will be able to have even the most intricate design printed out. Make sure, however, that your branding is clearly visible on the sticker in order to get the most value out of the stickers.

From Camera to Canvas

By printing123 - September 17th, 2012, 0:58, Category: General

With digital camera technology being as good as it is today, the opportunities for making amazing wall art using your own camera seem to be endless. You no longer just have the option of glossy or matt paper as a medium to print out your photos on – you can have them printed on just about anything from canvas to mugs.

Canvas prints are a great way to preserve and display those special memories and much better than just leaving them in a photo album that will, let’s face it, just collect dust. You can have the canvas block-mounted and then go without a frame completely or simply have it framed – it really is up to you. There are a lot of options when it comes to your canvas prints.

The exciting part about Brisbane printing onto canvas is that it gives an interesting texture to your photos that you simply do not get with paper. It is sturdier and will not fade as quickly as a print and is ideal for a special gift for someone special. Prints can be done in a variety of sizes and shapes – depending on what you are looking for.

When it comes to preparing a print for printing on canvas, there are a couple of things to keep in mind:

1) When using a digital camera, always shoot your photos at the highest resolution that you can manage. A digital photo is made up of a number of pixels with space in between them. The lower the resolution, the more space. In a normal size photo, this is not going to make too much of a difference but, when it comes to an enlarged photo, the spaces between the pixels become more obvious the bigger the picture is. The end result is a picture that is much less impactful.

2) Choose great shots – there is a lot you can do with programs like Photoshop, etc. to make your photos pop more but, in general, a really bad photo cannot be made fantastic. Take time to take photos carefully and to properly compose shots for the best results.

3) You can also tweak the photos a bit using digital editing software such as Photoshop. Look at increasing the saturation levels to make the photo appear warmer and more vibrant. Just be careful not to overdo it.

4) Speak to the consultant at the place that is printing your canvas to make sure that your photo is going to be of a high enough resolution to make a great canvas at the size you want. These guys are professionals and can help to add borders, etc. that will make your photo a better fit for the canvas.

Of course, the most important rule is to choose a print that is special to you in some way. Sometimes these are not the most artistic photos but simply those that feature people we love.

Get the Best Printing Option

By printing123 - August 26th, 2012, 20:25, Category: General

In the past, we used to think that doing a job properly meant doing it yourself. Doing it yourself also tended to mean saving money. When it comes to printing, neither is true anymore. Professional printing Brisbane now means the use of specialised machinery and powerful machines that can handle a wide range of projects. Printing at home simply cannot compare to the professional finish you get from Eprint Online – one of Brisbane’s leading printing companies. 

We can assist with all manner of different printing projects from basic printing for home projects right through to printing for commercial advertising. Should you need a banner for your business, we will not only assist you with the layout, design and printing of the banner but also will provide you with a banner stand as well. We can provide everything you would need to run a successful promotion – from banners to pamphlets and even business cards. 

When it comes to the artwork for the above, we are happy to help you with basic layout, etc. for no charge. A lot of service providers simply expect you to download specific software and fit in with their templates. We understand that you may be too busy to do this and so we will help you. If you need help actually designing your logo, etc. we can help for a reasonable fee. 

Ordering what you want is very simple – you can either pop into our store in Brisbane or simply order online. We are happy to provide no obligation quotes online as well. For most of the work we do, we have a twenty four turnaround time - should your job not fall into this category, we will let you know. We have deliveries four times a week in Brisbane and are more than happy to mail orders to clients who fall outside of our delivery area. 

We do guarantee the quality of our work and will work in partnership with you so that you get the exact result that you are looking for. From cleaning up less than perfect images through to delivering top quality high res prints, we stand by the quality of our work. 

Stan, a regular customer had this to say, “Dealing with Eprint Online gave my advertising campaign the kick it needed. The work was delivered on time as promised and the pamphlets I ordered were top notch. I have been dealing with Eprint for ages now and won’t be looking for a new printing company in a hurry. I love the service I receive – it is professional and efficient and I always get the result that I am looking for.” 

Adele switched to Eprint Online a few months ago and has never looked back. She had this to say when approached, “I had been dealing with a company for years and was never really satisfied with how my marketing materials turned out. The colours never seemed quite right and the print quality was inferior but the price was right. When I decided to move to Eprint Online, I was worried that I would blow my advertising budget. When I got my first lot of stickers, I decided it was worthwhile. On crunching the numbers, I realised that the price wasn’t too bad either. Excellent service, fantastic quality and a price I can work with – why would I go elsewhere?”

Jump online and see for yourself today.

Getting Your Business Booming

By printing123 - August 7th, 2012, 19:09, Category: General

Running a business is a hard job with the markets being so competitive so gaining an edge over other businesses that are in the same market is important. One way to gain an edge over your competitors is to have poster printing done for your business. Getting your name out there in this way can open up new customer opportunities and really start your business booming. Business cards, posters, advertising boards around the city, these are just a few ways to get your business name out there. Remember the old saying? In order to make money, you need to spend money!

Building a good corporate image is important and necessary to keep the dollars rolling in and having posters printed to put around the place is a good way to help do this. It gets your name out there and tells perspective customers what it is that you do. It is a fantastic strategy for any business to take advantage of in order to gain a good strong foothold in the business world. Posters are also great for letting customers know when you have specials and events coming up as well.

Flyers in the mail box are also a brilliant way to target even more customers; it is another great way to let customers know about your services and specials. Business cards are more personalised but effective none the less. Business cards can be handed out to perspective clients so that they have the company’s number handy to call for further services from your company. They are a very convenient business tool.

There are many great 
printing Brisbane companies that can design and make your posters, business cards, flyers and whatever else you require to make your business known. Whatever your business needs, whether advertising an event or business services; professional printing companies can help you to get your business out there. Having posters and business cards printed is an inexpensive way to advertise your services and any special offers you may have. Why not boost your businesses chance at success in a creative and inexpensive way? 

Gain a foothold in the business world by being smart and savvy, gain an edge over your competition by having posters printed for your business. It is the best way to get your business out under the noses of customers and your service known. What better way is there to get your business out there without costing you a small fortune?

Turn your Photos into Art

By printing123 - July 10th, 2012, 1:54, Category: General

With technology moving on at such a fast pace, how we display our cherished memories has never been more varied and different. You can choose to print out traditional photos, have canvas prints, display the photos digitally, etc. The choice is completely up to you. Having your photos printed onto canvas makes for a most interesting piece of art – have it framed if that is what suits you or simply have it block mounted and hung for something that looks fresh and more up to date. Canvas lends an interesting texture to a photo without compromising that actual print itself.

Those of us that have digital cameras all have hundreds of photos, most of which will never be printed out. When we do make prints, we often leave them languishing in a long forgotten photo album. We usually leave them in the album because framing is too much of a bother. It is often difficult to get the ideal frame for your favourite photo, after all. The solution to this problem is to have the photo printed onto canvas and block mounted – no framing required – making it easy to turn your family memories into wall art.

Canvas also has a distinct advantage over glossy photo paper when it comes to defining the subject perfectly. It also adds dimension and depth to the end print that is simply not possible in traditional printing Brisbane. For a really high definition image with a much longer lasting material, canvas is far better than paper. Canvas also has a significant advantage over paper when it comes to the size of the print – canvas prints can be far larger than traditional paper prints. The porous surface of canvas attracts and holds the ink well and this allows for fewer mistakes in the printing process. Combined with the extra strength of canvas, it makes it an ideal medium for large panoramas and landscapes. Canvas is also more resistant to the effects of the sun and fading.

Printing your photos to canvas, especially if the prints are larger ones, simply makes a lot more sense when it comes down to it. Not only is a canvas more versatile and long-lasting, it is more aesthetically pleasing as well. If you really want your photos to be transformed into works of art that the whole family can admire, try Brisbane printing them out onto canvas – you will be utterly delighted with the end results and are bound to be hooked for life.

Turn your Photos into Art

By printing123 - July 10th, 2012, 1:53, Category: General

With technology moving on at such a fast pace, how we display our cherished memories has never been more varied and different. You can choose to print out traditional photos, have canvas prints, display the photos digitally, etc. The choice is completely up to you. Having your photos printed onto canvas makes for a most interesting piece of art – have it framed if that is what suits you or simply have it block mounted and hung for something that looks fresh and more up to date. Canvas lends an interesting texture to a photo without compromising that actual print itself.

Those of us that have digital cameras all have hundreds of photos, most of which will never be printed out. When we do make prints, we often leave them languishing in a long forgotten photo album. We usually leave them in the album because framing is too much of a bother. It is often difficult to get the ideal frame for your favourite photo, after all. The solution to this problem is to have the photo printed onto canvas and block mounted – no framing required – making it easy to turn your family memories into wall art.

Canvas also has a distinct advantage over glossy photo paper when it comes to defining the subject perfectly. It also adds dimension and depth to the end print that is simply not possible in traditional printing Brisbane. For a really high definition image with a much longer lasting material, canvas is far better than paper. Canvas also has a significant advantage over paper when it comes to the size of the print – canvas prints can be far larger than traditional paper prints. The porous surface of canvas attracts and holds the ink well and this allows for fewer mistakes in the printing process. Combined with the extra strength of canvas, it makes it an ideal medium for large panoramas and landscapes. Canvas is also more resistant to the effects of the sun and fading.

Printing your photos to canvas, especially if the prints are larger ones, simply makes a lot more sense when it comes down to it. Not only is a canvas more versatile and long-lasting, it is more aesthetically pleasing as well. If you really want your photos to be transformed into works of art that the whole family can admire, try Brisbane printing them out onto canvas – you will be utterly delighted with the end results and are bound to be hooked for life.

Printing Flyers to Bring in Business

By printing123 - June 13th, 2012, 0:30, Category: General

Everyone knows that advertising is an important part of business – even when times are difficult, it is important to keep your brand in the public’s eye. The difference between businesses that make it during a recession and those that don’t are that the former tend to keep on advertising. It is always important to keep your clients or potential clients informed and a very effective and inexpensive way to do this is to have promotional flyers printed. Use them to advertise your business as a whole, a particular product or as a useful info pamphlet for your clients that is properly branded with your company’s details.

What to Include in the Flyer

When you first looking into flyer printing Brisbane, you will find that there are a lot of options when it comes to printing flyers. Usually, you can put whatever you want onto the flyer – prices are usually based on how many pages the flyer or brochure is and also how many colours are used in the printing of them. Full colour is not always essential – if your budget is limited, look into using black and white printing onto coloured paper.

Of course, it is tempting to cram as much info as possible into a pamphlet. You do need to remember though that people generally have short attention spans and if you try to cram too much onto the flyer, it may be ignored anyway. You want to include your company logo, contact details and a short, sharp marketing message. Try to include some kind of call to action as well in order to hook potential clients.

If you have space, and it is a colour pamphlet, try to include a great photo – people are a lot more visual and will respond better to pictures than lines and lines of text. You may also want to include directions to your business. Make sure that there is still plenty of space on the flyer so that it never looks crowded.

What to Leave off the Flyer

Here is not the place to wax lyrical about how many years you have been in business or to include too many extraneous details. If you have quite an extensive product line, it isn’t a good idea to try to go on in detail about your product range – rather focus on one or two items in your range when you are getting brochure printing Brisbane done.

In general, flyers are about getting your message across in the quickest and easiest way but you do need to remember that they are a branding message and should be treated as such. Careful thought should be put into the layout, design and wording of the message. Make sure to proofread it properly to avoid nasty surprises after the printing goes through.

Finding the Best Flyer Printing Service for Your Ad Campaign

By printing123 - May 15th, 2012, 22:02, Category: General

Implementing ad campaigns can be difficult and quite time consuming. It can take up a lot of valuable time that could be spent in preparing for the other aspects of the ad campaign. It would help a lot and give you more time for other important tasks if you could hire the best service to provide the flyers you will need. It pays to know which services should come included in the flyer printing, but more important, quality and talent are of utmost importance in picking the right flyer printer.

It is beneficial to wisely pick the right flyer printing Brisbane service as this could mean the success of your ad campaign. The best service should also house the best talent in print and layout design. Most of the time, there is just not enough time to come up with great ideas to for flyers. Flyer printers typically offer design and layout services, but not all services are equal. If you need design and layout help from the printing service, look at their past works to check on their creativity and style.

A good flyer printer service will be very efficient in talking to their customers and work with them about their ideas. They then turn these ideas into creative images that will be effective for the flyers. One time consuming area in preparing promotional flyers is preparing the print ready file. Some people would download templates to try to make a print ready file for the printing service. There are printing services that can do this for you so you can save time in preparing for the flyer printing. It would also be good to hire a printing service that offers quality assurance for their creative output.

Turnaround time is also a major criteria to judge a flyer printer's efficiency and professionalism. Excellent flyer printers utilise the best and most technologically advanced printers that can bring out high quality printed images in quick turnaround. To help speed up the printing process of the promotional flyers, customers can come prepared with the file for printing. Reputation and years of experience of the flyer printing Brisbane service play a big deal in determining the quality of the service. It would be good to work with a printing service that knows the business well enough to give your promotional flyers an extra boost.

Promotional flyers are an essential part of a successful ad campaign. To enhance the quality of the flyers and give the ad campaign an added spark, it would be good to find a good flyer printing service that will not only focus on printing per se, but will hep you develop your ideas into effective ad materials.

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