In today’s highly competitive business environment, setting
your brand apart from that of your competitors is the way to ensure success.
Building your brand means promoting your business in such a way that your brand
becomes familiar and has positive associations for people. There are a lot of
ways to build your brand – but most entail keeping your business in the public
eye. One great way to accomplish this is by printing customised bumper
Branding through Reinforcement
It takes a fair amount of repetition for your brand image to sink into your
client’s psyche. Your campaign needs to revolve around making your brand more
visible. Every time your client sees your brand, you have an opportunity to
reinforce it positively.
Effectively marketing your product or business requires repetition. Potential
customers need to see something several times before it "sinks in". A
business must create a campaign that improves the visibility of your service
and product. Every time you put your business or product before the public you
have the opportunity to sell yourself.
Computer marketing is not necessarily the most effective – most internet
security programmes can easily block pop-up ads and people tend to ignore most
other ads. Internet advertising may also not be as targeted as you need it to
be – these ads gets hits from all over the world. Internet marketing is
important but should never be the only form you rely on.
Having custom bumper stickers printed is quite an effective marketing tool –
it’s cost-effective, quick and relatively simple. The stickers stay in place on
the cars for a good while and, because cars or on the move a lot, you’ll get
good marketing mileage out of them. It is important that your stickers are
designed to match up with any other marketing material to reinforce your brand
When determining what design to use, the company’s logo and colours are merely
the starting point. More important is to first decide what the stickers will be
used for. Will they be mailed out, handed out, etc. Not only do you want people
to have your sticker, you want them to be used. If stickers are being handed
out, ideally people should want to take some home for friends and family.
Generally speaking, car bumper stickers may end up on a number of different
places other than cars – lunchboxes, desks, etc. The popularity of the sticker
will depend on its design – consider your target market when designing a
sticker. Design something that appeals to your target market to achieve success.
For example, a very funny pun on the sticker or a really awesome design will
ensure that people will want to share it with others.
With the advanced printing Brisbane
that is available today, you will be able to have even the most intricate
design printed out. Make sure, however, that your branding is clearly visible
on the sticker in order to get the most value out of the stickers.